How do I delimit a databound Javascript string parameter in ASP_NET

Triple Quotes? How do I delimit a databound Javascript string parameter in ASP . NET? How do I delimit a Javascript data-bound string parameter in an anchor OnClick event? I have an anchor tag in an ASP . NET Repeater control. The OnClick event of the anchor contains a call to a Javascript function. The Javascript function takes a string for its input parameter. The string parameter is populated with a data-bound value from the Repeater. I need the "double quotes" for the Container.DataItem . I need the 'single quotes' for the OnClick . And I still need one more delimiter (triple quotes?) for the input string parameter of the Javascript function call. Since I can't use 'single quotes' again, how do I ensure the Javascript function knows the input parameter is a string and not an integer? Without the extra quotes around the input string parameter, the Javascript function thinks I'm passing in an integer. The anchor: <a id="aSho